After 3 successful dates with a woman, the player will be able to take them on a date at night, and if that date is successful, the player can bring the woman to their bedroom for one final round of tile matching (and, if this is successful, have sexual intercourse with her). Each successful date will also raise the game's difficulty, making subsequent dates require more points to complete. After a successful date, the player is rewarded with a picture of the woman the date was with. The player can also use special items called 'date gifts' during their dates which grant positive effects to help the player earn more points. Each woman has a specific type of token that they like and dislike, and players will gain more points if they match the type of token that the woman prefers. The player must earn enough points to complete the date before they run out of moves.

In order to progress through the game, players must take the women on dates, where they will play a tile matching game where they must make matches of 3 or more of the same tokens. These stats allow the player to earn more points during dates, increasing their chance of success. Doing this rewards the player with 'Hunie', an in-game currency that can be used to upgrade the player's stats. The player can interact with women by talking to them and giving them gifts. Gameplay focuses on the player character (who can be male or female) interacting with several different women, each of whom has her own distinct personalities and preferences. HuniePop gameplay, showing a date with Jessie Maye in a tennis court. Due to its strong sexual content and themes, Twitch blocked users from streaming gameplay footage of the title, regardless of which version of the game was being played. In February 2015, Koons released an update that gave HuniePop a new ending that unlocks options that make it easier for players to fill out a female character's profile and select date locations, among other options.

The game follows the dating adventures of the main character as they try to woo several different women in their home town. HuniePop is available in two different versions, an uncensored version available via Humble Bundle and MangaGamer, and a censored version via Steam. The game was released for Microsoft Windows, macOS, and Linux-based personal computers in January 2015, after being funded via a successful Kickstarter campaign. HuniePop is a tile-matching and dating sim adult video game created by American game designer Ryan Koons, under the alias of HuniePot.

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